|
***********************************************************
Analyzing Website Traffic
***********************************************************
Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.
Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.
These figures are the most accurate measure of your
As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.
After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.
However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.
Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.
advertising
More advertising information
Two ways to improve your Search Engine Results in short order-
3way links
and
1way links
The latest advertising news.
|
Voting method up in the airAlliston HeraldThere would be additional expenses in terms of postage, advertising and wages, he said. He noted in his report last week that Toronto-based DataFix, ... |
The latest gossip, rumours and chat about advertising:
Advertising Business Internet Marketing ? 5 Benefits of Online ...In the world of internet marketing, advertising represents the bloodline of all internet businesses. No online business can survive without a decent.full story
Lost Remote | Facebook location sharing could impact local advertisingBilton writes that Facebook ?wants to go head-to-head with Google in the fight for small-business advertising.? Facebook has made a steady push during the last year toward attracting small businesses and now hosts more than 1.5 million ...full story
MMA Releases Whitepaper on Rich Media Mobile Advertising | Press ...MMA Releases Whitepaper on Rich Media Mobile Advertising PR Newswire NEW YORK, March 9 NEW YORK, March 9 /PRNewswire/ -- What: To educate the.full story
Astroblog: Election Advertising, Drugs and Risk CommunicationElection Advertising, Drugs and Risk Communication. Way to stay classy, South Australian Labor Party. In a election advertisement I saw last night the Labor Party is wittering on about how it is tough on drug crime (with a picture that ...full story
Online Advertising Manager... (Econsultancy job board) » TechNews.AMOnline Advertising Manager Woking £30000 - £40000 + 20% Bonus...full story
Digital Advertising 2010 | Breaking News and SportCorporate spending on digital advertising will likely surpass spending on traditional print advertising in 2010, according to projections by Outsell. The s...full story
Advertising the Space Race, a Prelinger Library book - Boing BoingMegan has been working on a fascinating book, "Another Science Fiction: Advertising the Space Race 1957-1962," that will be published in May by Blast Books. Judging by today's New York Times preview of the book, it's going to be a doozy ...full story
LifeLock settles with FTC over 'deceptive' ads - The Red Tape ...The firm remains in business, and has agreed to change its advertising practices. Leibowitz said its services do provide some protection against identity theft, but not the level it repeatedly promised consumers in its well-known ...full story
Space Advertising - Then and Now - NASA WatchSpace Advertising - Then and Now. By Keith Cowing on March 9, 2010 12:40 PM No Comments. Keith's 8 note: With the popularity of retro TV shows such as "Mad Men" comes a second look at how we used to advertise things in the 1960s ...full story
For the First Time Ever Digital Advertising To Earn More Revenue ...CO name space. Participants in the program will benefit by potentially being featured in an aggressive .CO advertising and marketing program; likewise they will be expected to actively promote their domain to benefit the broader . ...full story
The Best Deals on Advertising.
Waiting for you at Adstealth
|
|
