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Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).





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The latest advertising news.


China OKs Nick-branded Web Site
Animation Magazine
According to Cynopsis Kids, the site will be supported by advertising and include at launch episodes of SpongeBob SquarePants, online games and wallpapers, ...



Boston Globe

'Real men': Dumb beer ads, courageous footballers
Boston Globe
Misogynistic and overheated even by the usual standards of NFL advertising, many of this year's Super Bowl ads treated women merely as obstacles to beer and ...



Super Bowl XLIV Most-Watched Show In TV History
CBS 2
Moonves predicted CBS will earn more in advertising revenue than in any other Super Bowl. The good ratings for the game and football in general also set CBS ...



How the First Amendment Works
New York Times (blog)
So that while money is not literally speech, it enables and amplifies speech when it is used to buy political advertising and therefore, according to the ...



Super Bowl sets record with 48 minutes of ads
KRDO
Those let marketers spend less but still be in the advertising world's biggest event. Commercials typically come in 30-second blocks - which sold this year ...



Villaraigosa sets sights on City Council's pet projects funds
Los Angeles Times
... that capture proceeds from the sale of city property and $4.8 million from revenue generated by advertising placed on city bus shelters and kiosks. ...



ANALYSIS: Could a foreign government influence US elections?
Earthtimes (press release)
However, the ruling clears the way for firms to spend unlimited money on advertising to specifically endorse or oppose candidates for office. ...



Woodridge broker accused of deception
Suburban Life Publications
Madigan is asking the courts to enter a permanent injunction banning the defendants from engaging in deceptive advertising and marketing. ...

and more »


Google cuts fee to break Nexus One contract
Sacramento Bee
Do not use the commenting system for advertising. That's spam and it isn't allowed. ? Don't use all capital letters. That's akin to yelling and not ...



Chesley Files National Class Action Against Toyota
FOXBusiness
... fraudulent concealment, consumer protection act violation, false advertising, breach of warranties, breach of contracts, and strict product liability. ...

and more »

 

The latest gossip, rumours and chat about advertising:

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DIRECTOR, AGENCY PARTNERSHIPS: NY-BASED WELL-FUNDED TECHNOLOGY ...Better Advertising is a NY based technology startup funded by leading global private equity firm Warburg Pincus and led by established veterans of the media, privacy, and online advertising industries. We develop cutting edge technology ...full story


Advertising Balloons Generate Traffic | Marketing for Online BusinessThese versatile products are often much more cost-effective than other types of promotion, and offer the advantage of ownership; companies can often purchase their own custom-made advertising balloon for less than the cost of renting a ...full story


 

 

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